To launch season 2 of the hit Netflix series "La casa de papel : Berlín", JCDecaux transformed Sevilla station: flower-adorned arches at the entrance, walls dressed in Andalusian patterns, colourful details at every turn… With each step, the daily commute became a scripted walk-through, where passengers encountered the cast of the serie even before reaching the platform.
This tailor-made activation guided fans all the way from the pavement to the train doors. In collaboration with Netflix, WPP Media, WPP Production, Estudio Mele, Wild Pony and Carmelo y Willy, JCDecaux proved that in Madrid, the story began long before episode one.
