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Featuring renowned supermodel Liu Wen, this striking 4,000 m² premium billboard installation captured the brand’s contemporary elegance while enhancing its visibility at one of China’s most strategic hub for high-net-worth travellers. 

Close-up of renowned supermodel Liu Wen on the Prada “Days of Summer 2026” creative displayed on a premium SAMDecaux billboard at Shanghai Hongqiao Airport FBO.
High-net-worth travellers walking on the private jet apron at Shanghai Hongqiao Airport FBO with the large-format SAMDecaux Prada “Days of Summer 2026” campaign visible in the background.

This collaboration highlights SAMDecaux’s continued commitment to delivering exceptional out-of-home experiences that help luxury brands engage influential audiences and express their ambitions on a spectacular scale.