In Tallinn, JCDecaux bus shelters have taken a shopping break. In the very heart of the city, the Viru Keskus shopping centre chose the Balti jaam tram stop, close to the main railway station, to launch its “Kingapeatus” (“Shoestop”) campaign. On the street furniture, a playful message caught the eye of passers-by: “Shoes for everyone and a gift for everyone.” Enough to make you want to hop on the next tram… straight to the shops.
At the heart of this activation is the Viru Keskus gift card, showcased as the must-have accessory for treating yourself or spoiling your loved ones. Behind this clever, playful concept are creative agency Ad Angels Estonia for the idea and Inspired Estonia for the media strategy. A simple, effective urban campaign.
