In Madrid, the bus shelter, covered in a marble-effect wrap, adopted ultra‑premium codes: a deep black frontage and a large 3D golden “K” that caught the light. The installation blended seamlessly into the architecture of the Milla de Oro.
Designed as an extension of the world of haircare, the installation appealed to the senses. The vinyl covering the structure mimicked the feel of skin, creating an immediate connection with Kérastase’s cosmetic promise. Large‑format visuals showcased the product’s texture and the shine of the hair, while the raised logo and “K” naturally guided the eye towards the brand. Together, they created a special moment for users patiently waiting for their bus.
