At Louise station, travellers were immediately immersed in the world of ICI PARIS XL. The space was transformed into a true beauty destination thanks to JCDecaux’s digital and experiential solutions: walls and access points dressed in the brand’s colours, an urban atmosphere tinged with pink, and visual invitations to discover the latest beauty trends at every step.
Extending this experience at Louise station, ICI PARIS XL also rolled out its presence across strategic stations in the network – De Brouckère, Rogier, Porte de Namur and Merode – accompanying passenger flows throughout the day. On the tracks, a full-wrap Summer Deal tram completed the set-up and further amplified the brand’s visibility across Brussels.
