At Oslo Central Station, HelloFresh chose a highly strategic playground: the escalator area, a true crossroads for commuters. From the floor to the digital screens, the brand deployed a high‑impact Escalator Impact installation. Bright colours, mouth‑watering visuals and clear messaging combined to create a bold campaign.
By taking over the entire route around the escalators, HelloFresh positioned itself at the very centre of everyday travel moments. The brand brought a modern, refreshing twist to food communication in the station, reminding travellers that a simple, creative and delicious solution is waiting for them once they get home.
For the gourmet commuters, HelloFresh's team was available in the station, to let them discover the appetizing offers of the brand.
