To connect professionals with the free Work Café co‑working areas, they met them where they pass every day: at bus shelters. Dressed in the bank’s signature red, JCDecaux street furniture displayed the exact distance to the nearest Work Café, along with clear directions on how to get there.
To amplify the impact, the Santander campaign was enhanced with a striking activation: a large 3D Work Café cup installed on the roof of the bus shelters. This cup caught the eye from afar and gave tangible form to the invitation to come, work and meet in the co‑working space.
