For Lufthansa, IGPDecaux transformed a bus shelter in Largo Cairoli, near the Brera Design District, into a mini-art gallery, displaying works by artist Antonio Colomboni. Passers-by even had the chance to take home a free pop art poster.
On this bus shelter, Lufthansa promoted its new ‘Allegris’ in-flight experience at an event as lively as Milan Design Week. IGPDecaux's Brand Solutions team helped Lufthansa realise this project.
