New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
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Work as a team to win free coffee samples with Löfbergs
During the annual light festival Staro Riga in November, coffee brand Löfbergs tested the ability of commuters to work…
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The billboard that coughs when it whiffs cigarette smoke
What if an OOH campaign could help you find good resolutions for the new year?In Stockholm, pharmaceutical company…
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The powerful campaign of Helsinki Police department against domestic abuse
If domestic violence is still an issue, it often remains a taboo. Helsinki Police department decided to increase…
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Maltesers marks World Braille Day with London billboard
The confectionary company already celebrated diversity and inclusivity in its "Look on the Light Side" campaign, three…
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Direct Line invents a drone that lights your path home
Are you afraid of the dark? Have you ever struggled to walk back home through dark, empty streets?The British insurance…
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Take a spatial ride with UberMARS
MARS, a new TV show produced by Brian Grazer and Ron Howard, follows the adventures of a scientific team colonizing the…
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BMW promotes winter tyres with a moving billboard
Winter can be harsh sometimes in Belgium. Although winter tyres are not compulsory in the country, they reduce the…
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Shop at the bus stop with Jumbo
The Dutch supermarket Jumbo experimented a virtual bus-stop-supermarket for those who have little time to shop.In…
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MINI creates an urban forest in London
A year after its Co-Living installation at the Salone del Mobile in Milan, MINI pursues its exploration of…
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A Water Bar to rethink about what's inside our tap water
No, it's not a new concept of fancy bar: the company Pur and the agency Arnold Worldwide teamed up to open the Water…
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Heineken transformed an abandoned stadium into a street art temple
Since Hurricane Andrew in 1992, the Miami Marine Stadium was left abandoned. The former arena where you could attend…
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Uber uses drones to promote UberPOOL in the traffic jams of Mexico
Mexico City drivers experience endless traffic jams every day. Uber took opportunity of this situation to promote…