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DYNAMIC ADS. Contextually relevant content for all digital campaigns.

Data-driven, agile decision-making is central to effective brand communication and increased ROI among all advertiser sectors and campaign sizes. Managing ad creatives with the SmartContent CMS (Content Management System) allows advertisers to integrate existing data feeds or input data manually to optimise their content across their media buy. Dynamic ads optimise the targeting, relevance and delivery of DOOH campaigns. Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception.  No matter the scale or budget, SmartContent makes the optimisation of creatives simple and accessible for all digital campaigns.

AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS
Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK

SMARTCONTENT. Making contextually relevant ads easy.

JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. A user can log in to upload, modify, preview and deploy creatives directly onto the screens. This CMS is web-based and is accessible anywhere at all times. It requires no technical expertise and is used by everyone from advertisers and production companies to creative and media agencies.