DYNAMIC ADS. Contextually relevant content for all digital campaigns.
Data-driven, agile decision-making is central to effective brand communication and increased ROI among all advertiser sectors and campaign sizes. Managing ad creatives with the SmartContent CMS (Content Management System) allows advertisers to integrate existing data feeds or input data manually to optimise their content across their media buy. Dynamic ads optimise the targeting, relevance and delivery of DOOH campaigns. Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. No matter the scale or budget, SmartContent makes the optimisation of creatives simple and accessible for all digital campaigns.