Research & Audience Insights

JCDecaux Group is committed to continually developing and sharing international insight into audience behaviour in the outdoor space. With global and local initiatives across 80+ markets, JCDecaux offers unparalleled resources and understanding of Out-of-Home effectiveness within the media mix.

ACCOUNTABILITY in OUT-OF-HOME. Understanding audience behaviour worldwide.

JCDecaux’s global presence offers unparalleled breadth in the understanding of international and local Out-of-Home (OOH) audiences. Working with international partners and employing the latest developments in OOH measurement, JCDecaux Group is dedicated to demonstrating accountability and effectiveness of OOH advertising within the media mix.

International research projects
Live audience panels
Bespoke research
Campaign effectiveness tools
International scope

OUR EXPERTISE. International research within Out-of-Home.

In addition to advancing the expertise in audience behaviour, JCDecaux offers partners and clients access to unique tools and resources, which open doors to optimised targeting and increased campaign effectiveness.

International audience insights

Airport Audience Analytics

Bespoke research expertise

More research and studies

TOOLS. Creative effectiveness and delivery solutions.

To optimise the performance of tailor-made networks, JCDecaux offers specialised in-house tools that deliver optimised campaigns for all advertisers. From adapting the creative to the Out-of-Home environment with Creaction, to providing data-driven digital placement with SmartCONTENT, JCDecaux ensures the best possible campaign performance.

Creaction: The JCDecaux complimentary in-house ad creative optimisation tool.