New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
The USS Discovery flies over New York City to promote the new Star Trek TV show
Sixteen years after Star Trek Enterprise, the iconic series is rebooting on TV with the new show Star Trek Discovery on…
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Burger King opens a bus line in Brussels to bring people to its new restaurant
Every new Burger King restaurant in Europe is an event for Whopper lovers. But the new Burger King in Brussels was…
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This sneezing billboard reminds you to get vaccinated against the flu
Even in Brazilian cities, the flu remains an important health issue.
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Toxic sandwiches to raise awareness of food allergies
What would happen if you were allergic to peanuts or dairy products? Your daily life would be much more complicated,…
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Solve a giant puzzle with Professor Layton at Waterloo Station
To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the latest…
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Taipei’s Subway is turned into different sports venues for the Universiade
This summer is definitely athletic! In parallel to the announcement of the future Olympics hosts, Tapei is preparing…
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Fun messages for a fun Fanta drink!
Fanta decided to celebrate the launch of its new product, Fanta Jelly Fizz, with passers-by. The company, in…
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Have a drink, enjoy your free trip with Lucozade
What if your bottle of soda allowed you to travel in the underground? Lucozade tried this experiment on the London…
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Slovenian billboards bring you into the sea world
A new successful AR campaign for telecom provider A1, the second largest Slovenian mobile operator, was carried out on…
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Clever billboards clean air pollution in London
Yes, advertising campaigns can also clean the atmosphere. This is the last challenge accepted by The Body Shop, who…
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An interactive shoe-shaped running track in the middle of Manila
Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into a…
Outdoor is in
The bench that literally brings people closer together
It’s easy to feel lonely in big cities, even in the middle of the crowd. How to get new friends when you are new in a…