New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
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CIN Paints invites you to paint their billboard
Instead of displaying a classic billboard campaign, the paint company CIN decided to create a collaborative experience…
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Are you curious enough to discover what’s inside this mysterious box?
When you discover something you don’t know, do you avoid it or do you face it? The customers of the French mall Val d…
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Nikon creates a food truck that also tests your eyes
Did you know that Nikon not only make great camera, but also glass that equips eyewear? No? Nor did we. The lenses…
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An Indian startup turns air pollution into ink
While it will take a long time to get rid of our polluting cars and industries, an Indian start-up decided to turn air…
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Samsung chitchats with commuters at a bus stop with The Smart Billboard
Samsung launched in Tel-Aviv, Israel, an original advertising campaign for its new Samsung Gear S3 smart watch, in…
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Sodimac hijacks the Panamerican highway with VR
Sodimac Homecenter, Peru’s chain of home improvement stores in partnership with McCann Lima created the biggest virtual…
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Record your “boomerang” to win a snack at the bus stop
If you are active on Instagram, you may know “Boomerang”, an option that enables you to create loop videos. Yupi…
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Smokers can check their lungs with this interactive billboard
Another step in prevention campaigns against tobacco use. The initiative comes from communication agency Abbott Mead…
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Smart Benches in London boost donations for World Cancer Day
World Cancer Day was held on the 4th February. To raise awareness about this important health issue and boost donations…
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Google Home turns bus shelters into a Smart Home
Google just launched Google Home, a voice-activated speaker powered by the Google assistant that manages your everyday…
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Mazda billboard counts how often its car turns heads – literally
How to be sure that your OOH campaign was a success? Mazda answers the question with a simple solution (with technology…
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Jetblue warms up New York commuters at Jamaica Station
No one likes commuting on harsh winter days. Perfectly aware of that, the airline company Jetblue set up a little…