To mark the launch of the YSL Lovenude Lip Blusher, fronted by the iconic Dua Lipa, JCDecaux orchestrated a complete metamorphosis of Amsterdam’s most strategic locations. By dressing the city’s street furniture in the signature hues of the new collection, the campaign successfully captured the attention of travellers the moment they arrived in the heart of the Dutch capital, providing an exceptional showcase for the brand's sophisticated aesthetic.
The ambition of this campaign extended far beyond the station platforms, thanks to an innovative multi-modal approach. By fully wrapping a ferry in the Lovenude palette, JCDecaux Nederlands ensured a prestigious and dynamic presence across the city's historic canals. This seamless blend of high-impact street furniture and mobile aquatic branding anchored the campaign firmly into the daily lives of residents and visitors alike.
