JCDecaux Norway demonstrated its expertise by completely cladding this strategic station in the colours of the new Volvo EX30. Consequently, the media owner immediately captured the public’s attention. The impact of the display lay in its grand scale, ensuring the campaign was impossible to miss for the thousands of passengers passing through the station.
Thanks to this innovative format, Volvo achieved maximum exposure for its electric range within the public space. This partnership between JCDecaux Norway and Volvo has proven, once again, that out-of-home advertising remains the most powerful tool for firmly anchoring a brand within the daily lives of city dwellers.
