Inspired by the enchanting world of Narnia, JCDecaux Latvia installed a faithful replica of the famous wardrobe inside a bus shelter. This creative choice captured the attention of passers-by and invited them to rediscover their inner child.
All it took was a single step and the opening of the door to escape everyday life and be instantly transported to Estonia. The journey and sense of wonder could begin right there, on the street corner, at a bus shelter. Through this campaign for “Visit Estonia”, JCDecaux helped to showcase the country’s tourism offering and reveal its full potential for escape.
