For the launch of "Tron: Ares," Disney, in collaboration with JCDecaux Belux, orchestrated a captivating campaign at De Brouckère station. Hidden beneath the city, this project metamorphosed the metro station into a showcase of Tron's futuristic universe. Through stickers and digital screens, passers-by were immersed in the atmosphere of the new film.
The highlight of this campaign was the addition of a 3D Light Cycle, which helped make the fiction tangible for travellers. With these multiple elements, De Brouckère station transformed into a venue where the virtual world took precedence over reality, offering a unique experience to the film's aficionados.
