For the launch of its new collection, Steve Madden introduced an interactive screen in Lisbon, showcasing its new models in an original manner. In partnership with JCDecaux Portugal, the campaign stood out with giant sneakers, capturing immediate attention. A claw machine completed the experience, giving visitors the chance to win exclusive gifts redeemable in-store. This initiative reflects the brand's desire to connect with its audience while asserting its bold and trendy style, highlighting its ability to captivate and engage.
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