This bus shelter in the heart of Stockholm was simply unmissable. Clad in tinted windows, vibrant colour filters and topped with an oversized pair of glasses, the street furniture showcased Specsavers’ new colourful frames collection. Thanks to the bespoke set-up created with JCDecaux, the campaign caught the eye from afar and invited passers-by to see the Swedish capital in a whole new light.
By playing with transparency and colour, passers-by could already picture themselves in their next pair of glasses, stopping to look more closely and photograph the installation.
