The famous hedgehogs Sonic and Shadow captivated passers-by with a daring 3D activation to promote the eagerly-awaited Sonic The Hedgehog 3 movie. On billboards in the UK, the two iconic characters literally seemed to leap off the screens, illuminated by their distinctive colors: red for Shadow and blue for Sonic.
The campaign set the scene for the theatrical release on December 21. The visual interaction between the characters and the dynamism of the displays offered a foretaste of the thrilling action awaiting audiences in this new opus.
GroupM UK, Wavemaker UK, Paramount UK and JCDecaux UK transformed a traditional OOH campaign into an engaging experience, placing viewers at the heart of the Sonic universe.
