Until mid-September, a dynamic and immersive 360° campaign spread through every step of the passenger journey, infusing the Badalada™ spirit before the trip on extime.com and throughout the airport journey via Extime JCDecaux Airport advertising displays and Extime Duty Free Paris retail spaces. The terminals were transformed into a fascinating universe celebrating joy and happiness, from check-in to boarding gates.
From their arrival at Paris Aéroport, passengers were immediately immersed in the Sol de Janeiro universe thanks to the exceptional transformation of the LISA train station, the stickering of restroom mirrors, and a powerful network of Extime JCDecaux Airport DOOH displays. This visibility allowed to capture passengers’ attention and invited them to bring the Badalada™ experience to life in the duty-free shop.
"By activating every strategic touchpoint, we ensured brand presence throughout the passenger journey, making the trip a Brazilian celebration filled with joy and energy, in line with Sol de Janeiro's values," stated Isabelle Fourmentin, Managing Director, Extime JCDecaux Airport.
"We are excited to launch Body Badalada™ in Paris with Extime and offer travelers a moment of joy and self-celebration during their journey," added Marion Amirouche, Senior Brand Manager Sol de Janeiro – Global Travel Retail, L’OCCITANE Group.
