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Citizens are invited to sit down and enjoy the pleasure of reading right out on the street. These temporary structures have been imagined and designed to showcase 26 iconic books.

Close-up of the design of a JCDecaux book bench highlighting a classic work of Spanish literature
Image of Madrid resident sitting on a JCDecaux book bench, reading outdoors in the heart of the city.

This impactful campaign, carried out with Penguin Libros, Carat Spain, Librerías de Madrid, Feria del Libro de Madrid, the Barrio de las Letras Association and the city of Madrid, aimed to promote reading, support local bookshops and encourage the use of public libraries.

Urban scene showing several JCDecaux book benches
JCDecaux Siéntate a Leer urban book bench in central Madrid.
JCDecaux campaign book bench displayed in a public space in Madrid.