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Thanks to the Red Bull campaign, the Latvian capital was dressed in the vibrant colours and geometric shapes emblematic of the Tetris® game. On JCDecaux's street furniture, 2D creatives invited passers-by to immerse themselves once again in the game’s universe.

Colourful Red Bull Tetris JCDecaux outdoor advertising brightening Riga streets
JCDecaux digital screen in Riga showing Red Bull Tetris video campaign

By taking part in the experience, participants could try to secure a spot in the Latvian Red Bull Tetris® final, with the added opportunity to win a ticket to the world final in Dubai.