In Amsterdam, JCDecaux dressed a bus shelter on Van Baerlestraat in the iconic purple colour of Milka chocolate. This initiative added a touch of sweetness to the urban environment while increasing the brand's visibility.
Through the addition of a QR code on the bus shelter, Milka offered passers-by an extraordinary opportunity: to enter a competition to win an experience related to the tour of the famous singer Katy Perry. This interaction not only enhanced consumer engagement but also helped create an emotional connection between the brand and its audience.
This campaign, orchestrated and envisioned by JCDecaux The Netherlands, was realised in partnership with the agencies Publicis Groupe NL and Zipper Creative Agency. Thanks to this synergy, the project perfectly combined creativity and innovation.
