NESCAFÉ® Dolce Gusto® collaborated with JCDecaux Portugal with bus shelters creating an experience around the new products, while raising public awareness of sustainability and recycling.
Three bus shelters were strategically chosen in Lisbon, offering optimal visibility. These locations ensured high visibility and increased engagement with the brand. Each bus shelter was equipped with a 3D replica of the NEO machine, which added a new dimension to the display, showcasing the technology and design that characterises NESCAFÉ® Dolce Gusto®.
