Bus shelters located on the busiest streets of the Spanish capital were dressed to celebrate the launch of “Masters of the Universe”. At the centre of the installation, a backlit replica of the mythical Power Sword, showcased like a collector’s piece, created a striking visual break in the urban landscape and captured the attention of passers-by.
Fully wrapped in vinyl bearing the film’s colours, each unit became an experiential point of contact between the brand and commuters. By combining staging and light, this campaign showed how a bus shelter can be transformed to extend the film’s universe beyond the cinema and make the city pulse to the rhythm of major entertainment franchises.
