For Lyko, the Scandinavian beauty brand, JCDecaux designed a unique activation, created to respond to everyday “hairmergencies”. Instead of a simple poster, passers-by were guided and advised on their hair and care routine, directly in the street.
At the heart of the experience imagined by JCDecaux were four buttons, each linked to a specific beauty need: haircare, hydration, facial routine or a little wellbeing boost. With a single click, the street furniture printed a personalised ticket with Lyko product recommendations and practical self-care tips that were easy to put into practice every day.
