Levi's® | Madrid

In Madrid, Levi’s^®and JCDecaux worked hand in hand to transform Tribunal station into a colourful, summer‑themed setting. Every stage of the passenger journey became a vibrant point of contact between the brand and commuters, right at the heart of their daily travel.

Stairways, corridors, ceilings: in Madrid, every step revealed a 100% denim environment. Tribunal station was dressed with XXL visuals combining iconic denim, lifestyle details and fresh, bright colours, immersing passengers in a decidedly summer atmosphere.

Escalators at Tribunal station in Madrid covered in Levi’s summer visuals and denim graphics, part of a JCDecaux immersive metro campaign.

Wide view of Madrid’s Tribunal metro corridors fully wrapped in Levi’s summer imagery, illustrating JCDecaux’s large‑scale station domination.

Designed as an extension of the point of sale, the campaign created a direct link with the Levi’s^® store on Calle Fuencarral, just a few minutes away. From escalators to underground tunnels, the installation followed the entire passenger flow, maximising brand visibility throughout the metro‑to‑shop journey.

Passengers walking through a brightly branded metro corridor with Levi’s denim, lifestyle visuals and JCDecaux out‑of‑home media formats.

Branded pathway in Tribunal station linking the Levi’s campaign to the nearby Fuencarral store, showcasing JCDecaux’s metro‑to‑retail strategy.

Metro passengers immersed in a full denim‑themed environment at Tribunal station, with Levi’s branding managed by JCDecaux.

Levi's® | Madrid

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