12th October is a much-anticipated date in Brazil for celebrating Children's Day. This year, Kinder and "PAW Patrol" made the day unforgettable. In partnership with JCDecaux Brazil, a special campaign was set up on São Paulo's digital clocks. This strategic choice allowed them to reach a wide audience. Throughout the city, these digital supports offered thousands of families the opportunity to discover the unique projects created from this collaboration.
In addition to the digital clocks, the Kinder and "PAW Patrol" campaign also extended to the digital screens in São Paulo's metro stations. This increased visibility in such a busy area allowed them to reach an even wider audience.
