To mark its arrival on the Brazilian market, Keeta chose out‑of‑home advertising to promote its new app across São Paulo. By relying on JCDecaux sites strategically placed in the city’s busiest areas, the brand made itself visible at every step of daily life: commuting, going out, shopping… Everywhere, the message was clear: with Keeta, the city moves at a different pace.
As the central character of the brand universe, Kiki embodies the app’s speed, agility and energy. Her presence on JCDecaux formats created a strong, easily recognisable cue that boosted awareness of Keeta. From one touchpoint to another, the mascot wove a visual thread and accompanied residents across the entire city.
