In Milan, Just Cavalli’s iconic leopard print covered the IGPDecaux tram shelters and even the trams themselves. This explosion of colour was simply impossible to miss. To take the experience even further, feline-print KIKO boxes were handed out on site. Inside, a card invited passers-by to continue the journey in store, discover the collection and leave with a product.
In Spain, the campaign took over bus shelters along Gran Vía Callao, right in the vibrant heart of Madrid. The leopard façades stood out from the surrounding architecture, catching every eye amid the flow of pedestrians.
Milan
Madrid
Milan
