For over 15 years, Itaú has been the official sponsor of the Miami Open, forging a strong bond between tennis fans and one of the world’s most prestigious tournaments. This year, to celebrate this match point, JCDecaux transformed the departure area of Guarulhos International Airport in the colours of the tournament, which took place in the United States until 29 March.
The campaign continued across street furniture in São Paulo, Campinas, Fortaleza and Brasília. By combining the power of premium out-of-home with a major sporting event, JCDecaux and Itaú extended the tournament’s impact far beyond the United States, turning the streets of Brazilian cities into a tennis court.
