Launched in April 2026, the iFood's campaign took over JCDecaux digital clocks in the heart of the city. With their vibrant colours, playful design and clear messaging, the high-definition visuals of the Canarinhos immediately caught the eye. The aim: to collect the plush toys that retrace Brazil’s five World Cup triumphs and download the online food delivery service app.
This campaign enabled iFood to maximise the impact of its OOH communication. Present at major crossroads, near shopping centres and in high-traffic areas, the brand became part of supporters’ daily journeys: every screen turned into a privileged touchpoint with the world of Brazilian football.
