The magic of cinema came to life in the heart of the city through an immersive dragon-themed installation. Toothless, the famous dragon, caught the eye passers-by as he posed on a JCDecaux bus shelter, inviting everyone to discover his story on the big screen.
This innovative campaign is the result of a collaboration between JCDecaux North America and OUTFRONT and the film production company DreamWorks. Together, they transformed waiting for the bus into an adventure, making every moment as thrilling as riding the dragon ride.
