With the “Sin ir más lejos” campaign, JCDecaux’s panels were transformed into mini shop windows, shining a spotlight on trainers, popcorn, perfumes, home décor, fashion… The perfect way to start window-shopping right out on the street: the shopping journey began on the pavement.
This luminous staging created a bridge between the city and the shopping centre. The street furniture became meeting points between residents, brands and new experiences: a trainer that makes you want to explore the shop, a bucket of popcorn that calls to mind an evening at the cinema, a perfume bottle that suggests a sensory escape. A simple yet impactful way to introduce the new brands… without ever straying from city dwellers’ everyday lives.
