JCDecaux Brazil has transformed São Paulo's Sé station into a scene worthy of a horror film. As part of the "They Want Fanta" campaign, this chilling installation has brought to life iconic figures as frightening as Chucky and M3GAN, thanks to an international partnership with Universal Pictures and Blumhouse.
Chucky's massive hand, weighing half a tonne and suspended 18 metres high, has struck fear into commuters. To enhance the thrilling experience, there was also a sampling operation at the Bahia Station. Designed by Bizsys in collaboration with OpenX and installed by IZQ, this unique scenography has left an unforgettable and terrifying mark!
