To support the launch of Dove Whole Body, in Sweden, JCDecaux has turned the urban landscape into a showcase of softness. A spectacular floral installation, perfectly integrated into JCDecaux street furniture, has staged and enhanced the brand’s message.
Conceived as a physical extension of the product, this sensory creation, inspired by Dove’s softness and natural qualities, has strengthened the impact of the communication and boosted recall of the campaign. This exceptional activation is the result of close collaboration with Unilever, WPP Media Sweden and Havelle, who helped to orchestrate a global, coherent and distinctly standout brand experience.
