For this initiative, Clas Ohlson has teamed up with JCDecaux Norge to dress Aker Brygge and several of the city’s bus shelters with sparkling light garlands. The digital displays and the shelter structures have been adorned with Christmas decorations, transforming these waiting areas into beacons of light in the heart of the city. The aim of this campaign is to make festive lighting more accessible and to invite everyone to warm up the winter with light.
By integrating light and the festive imagination into street furniture, the campaign has accompanied everyday journeys with a warm, comforting atmosphere. This luminous presence has boosted the brand’s visibility while quite literally brightening up residents’ winter days.
