Amid the façades of the Dutch capital, an oversized diving mask sat atop a tram shelter. Behind the glass, corals, tropical fish and majestic rays seemed to swim right through the city. The tram, fully wrapped in the aquarium’s colours, extended that feeling of gliding beneath the surface… A playful invitation to look up from your screen and be surprised by the urban landscape.
By combining tram wraps with striking marine visuals, the campaign sparked curiosity and created an urban exploration trail leading to Artis’s newly restored aquarium. A distinctly refreshing way to celebrate the Year of Water, without ever leaving the city centre.
