Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for September 2014 was an experiential campaign for KPN in the Netherlands.
KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments.
On Saturday 20th September only, people were pampered like never before. Each of the five locations selected for this media first campaign had a special tag on which passers-by could tap using a RFID bracelet previously distributed by hostesses to activate the rewards.
Location one distributed delicious Macaroons.
Location two distributed fresh fruit juices.
Location three gave people the chance to have their own Piccolo carrying their shopping bags to their next location.
Location four allowed people to enjoy a foot massage, straight from the Mupi!
Finally, the fifth and last location gave people the incredible chance to have their very own private drivers bringing them back home… for free!
Watch the video of this campaign below
More about JCDecaux Innovate
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.
By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we have implemented more than 1,700 Innovate campaigns across 35+ markets within the JCDecaux Group.