From time to time, JCDecaux's transport operator clients (metro, bus, light rail, train and airport systems) employ existing facilities at their locations to communicate their own messages. For them, this presents an opportunity to appreciate the effectiveness of our media solutions and to connect with their end-users using the power and flexibility of digital technology.
Berliner Verkehrsbetriebe (BVG), GermanyBVG, which manages the transport services of Berlin, recently conducted a number of campaigns to promote its passes, its new app and its new low-carbon emission buses, and to raise cyclists’ awareness of safety in cooperation with the German Road Safety Council.
The familiar strategy of multi-format communication was used in Austria. In Vienna, the solution was multi-modal, with transport authority Wiener Linien broadcasting its campaigns on digital screens on buses to highlight their climate control, and on metro platforms to announce future projects.