• En-Fr

Ice Tea is refreshing and good for your health… But it also tastes amazing ! This gives at least three reasons to try this beverage in the best conditions...  and ice cold.

Last month in Brussels, on the Place Louise, passers-by were invited to sit down on deckchairs and enjoy the sun and music while promoters were distributing some ice cold Lipton Ice Tea cans and yellow sunglasses…  inviting them to start the summer taking selfies and sharing them on social media. Free Wi-Fi was also provided.

This Innovative partnership between Lipton Ice Tea and JCDecaux enabled to distribute a large amount of cans to the happy citizens !

A great way to start the summer, and you, did you taste the Bright-side?

Published in , about #experiential, #food, #Sampling, #social media integration