Outdoor and TV ads support online initiativeCoca-Cola used their signature polar bears across 3 mediums. The outdoor and TV ads generated a buzz around their campaign alerting the public to join the bears online on game day.
During the match, viewers could log onto the website and watch the two bears react live as the game unfolded. A clever move from Coke, as it was predicted that at least half of those viewing at home simultaneously accessed content on a second screen. The bears also engaged with viewers via Coke's Twitter account.
Outdoor event supports TV spotA popular marketing tactic for Super Bowl advertising is celebrity endorsement, and to reveal their new character, M&M's called upon Neil Patrick Harris. He unveiled the 20 foot statue outside at The Grove shopping mall in Los Angeles.This event was soon followed by a 30 second advert during the Super Bowl where fans heard Ms. Brown (Chief Chocolate Officer) speak for the first time.
3. The Lorax
Outdoor and TV ads promote movieUniversal Pictures have created a multi-channel outdoor advertising campaign for their upcoming animation, The Lorax. Before the release of the Super Bowl commercial, several outdoor executions were implemented across America and continue to run in New York.
Here's their Super Bowl commercial:4. H&M
International outdoor and TV campaignH&M painted a 150ft image of David Beckham on 34th Street, New York. It took two weeks to complete - just in time for the Super Bowl.
London saw some fantastic outdoor adverts too. Leading up to the product launch, over-sized H&M bags were placed in key locations such as the Tower of London, Covent Garden and Victoria Station in order to generate a buzz.
H&M released their commercial online and across UK television before airing it at the Super Bowl:
5. Bud Light
Official sponsors advertise outdoorBud light hung advertising banners across towns and cities across the United States for the Super Bowl.
Their ad spot and outdoor campaign weren't linked:
Outdoor launches online commercial competitionEach year, Doritos run an online competition known as 'Crash the Super Bowl' where the public is invited to create their own commercials. The contest was launched by last year's winners in Times Square.
Mans Best Friend and Sling Baby both won an ad spot during the game.
7. John Carter
Huge billboards and epic trailerDisney premiered their new advert for John Carter at the Super Bowl and released an extended version online soon after.In the days leading up to this event, outdoor adverts were used to promote the movie.
Outdoor, TV, radio & onlineTo launch her new single and video, Gimme All Your Lovin', Madonna took over 1,600 digital out-of-home screens across the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK. The song was simultaneously played on various radio stations.
The music video features cheerleaders and American footballers throughout and was released just days ahead her half-time performance.
Outdoor advert supports online initiative
The message is a simple one. According to Peta, 600 million chickens are killed for their wings to be eaten during the Super Bowl weekend. This advert urges people to try alternative recipes that can be found on Peta's website.