Everyday more people share their life experiences through social media and through Facebook in particular. Indeed more than 250 million pictures are uploaded daily on the number one social network.
The objective of the Innovate campaigns is not only to engage with customers but also to offer them new kinds of experiences, making their day-to-day outdoor life less uneventful. Then it is natural for the passers-by to share this kind of unusual experience they have while taking public transport or walking around in the street. This  is the main reason why more and more innovate campaigns now include a "share on Facebook" function.   Here is a selection of some of the best ones: Foster's (UK) - September 2011 http://youtu.be/Rb3oNBxRz1Y   HTC (Netherlands) - July 2011 http://youtu.be/bx-LhefLGSI   Magnum (Australia) - May 2012 http://youtu.be/eGA44-yJkW8   RedBull (Austria) - June 2012 http://youtu.be/J59j2oikt5s   Evoc (Germany) - April 2012 http://youtu.be/mShuK_YnYUI   Check out our Facebook page!