Mad Men Outdoors for Season 5

Don Draper and the TV series Mad Men are back on the 25th of March for the fifth season and relying heavily on outdoor to make their mark.  Using the iconic falling man from the opening scene,  the campaign focuses on clean and minimalist billboards, particularly appealing for a striking outdoor campaign. .

The campaign was previously running on the New York subway where it was spoofed by graffers.

Sources:

 http://gothamist.com/2012/02/03/mad_men_ad_mischief_don_draper_does.php#photo-11

http://www.brandingmagazine.com/2012/03/06/mad-men-fifth-season-premiere-outdoor-ads/