In the run-up to the 10th Annual Advertising Week, held in New York September 23 – 27, the OAAA (Outdoor Advertising Association of America) along with Out-of-Home media companies has launched a national campaign with the aim of highlighting the effectiveness of OOH advertising and its influential relationship with social media. The campaign, which is running on more than 2,500 billboards across the USA, offers an opportunity for Americans everywhere to have photos of themselves displayed on a digital billboard in Times Square. For an opportunity to be featured on the billboard, people are encouraged to tweet photos of themselves with the hashtag #EveryWhereUR. Participants will be sent a picture of the billboard displaying their photo via their Twitter accounts, allowing them to keep their moment of fame for posterity.
Nancy Fletcher, OAAA president and CEO said: “OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70% of their waking hours: outside of the home.” “The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option that amplifies integrated marketing campaigns […] Through this campaign, we hope social media users enjoy seeing themselves in the bright lights of Times Square, and we hope advertisers see the effectiveness and versatility of America’s OOH network.”
More photos can be found on the OAAA website.