In the city of Solna, just outside Stockholm, JCDecaux Sweden carried an advertisement on one of their bus shelters to promote the Adobe Creative Days seminar. People waiting for their bus could see the advertisement in the bus shelter being manipulated before their eyes. Erik Johansson, a Swedish Photoshop guru, was able to take a picture of the commuters waiting for their bus and, by using Adobe Photoshop, put them at the centre of the advertisement in a humoristic way. A male Swede appeared as a muscle hero, while two strangers appeared as a married couple on a wedding cake. Erik was hidden in a van opposite the bus shelter with his technical equipment. This PR stunt lasted only a day but generated over 15 million views on YouTube and resulted in a sold-out seminar for Adobe.