This Just In: Live Digital Pollen Count

To promote Benadryl’s hay fever drug, JCDecaux UK conducted a campaign on Digital screens in London with pollen-sensitive information. The campaign promotes Benadryl’s Social Pollen Count App which provides live pollen information alongside social activity from fellow sufferers. This campaign is based on official Met Office pollen counts and can be seen on Digital screens in UK malls, train stations and roadside. The campaign delivers live and locally relevant information to people as they work, travel and socialise and shows the flexibility of Outdoor replicating the functionality of the Social Pollen Count App in the real world. For more examples of campaigns that are weather-sensitive, have a look here