In June 2017, JCDecaux won the contract to design, build and operate the advertising concession at Guangzhou Baiyun International Airport Terminal 2. The implementation of 500 advertising spaces at the country's largest terminal (in term of sq.m with Ground Transportation Centre) was an unprecedented project, which required close collaboration between the China, Asia and Corporate teams to deliver technological innovations and meet tight deadlines.
During 9 months, 150 JCDecaux members from General Research, IT to Operations departments worked as a team to achieve one common goal: harmoniously integrating 500 advertising spaces to the airport environment. Led by JCDecaux China's Project team, JCDecaux teams completed the mission despite multiple challenges, such as technical complexities, structural calculations and design changes.
The hard work paid off! The Terminal 2 of the airport, with its 1500 sq.m of digital installations showcases JCDecaux's expertise in China and around the world.