Instead of displaying a classic billboard campaign, the paint company CIN decided to create a collaborative experience with the Crowd Painting Billboard. CIN partnered with JCDecaux Portugal and Mindshare Lisbon, and invited passers-by to paint the…
Since Hurricane Andrew in 1992, the Miami Marine Stadium was left abandoned. The former arena where you could attend powerboat races was since occupied by local street artists.As a restauration program was set up by the National Trust for Historic…
"This is a man's world" claimed James Brown in his famous song. And this is still true. The 8th March was the International Women's Day, an occasion to recall the numerous gender inequalities that still remain: from wages to domestic violence, or the lack…
Design studio Ampersand Content created two unusual crosswalks representing an umbrella and rain drops to decorate the city of Portland’s roadways. Apart from the aesthetic improvement and artistic value, these new crosswalks are made to increase…
In order to promote Mexico as a destination in the US, the Mexico Tourism Board and Lapiz agency came up with an ephemeral campaign on the walls of Chicago.After an unexpected springtime snow storm occured in the city, they commissioned local street…
… mixing physical and virtual art. His pictures of giant wall paintings converted into animated GIFs made the buzz …
A year ago, we spotted the 70 “speech bubble” colored lamps inspired by comic books that were installed along Montreal's Avenue du Mont-Royal by Canadian design agency Turn Me On. In the same vein, another original initiative mixing art and street…
As part of a campaign aiming at promoting its brand new visual identity and celebrate "truly original everyday personalities", soda brand 7up came up with an original operation featuring American famous "yarn bomber" Magda Sayeg.For this occasion, the…
Many big names in Spanish literature and poetry were born in Madrid.To show the appreciation and love that the community has for them, Boamistura, a multidisciplinary artistic company, decided to create a very unusual yet brilliant way to bring culture to…
This might be considered as a sacrilege by street-art fanatics... German agency Grey was commissioned by online shoe store Deichmann to establish Italian sneaker brand Fila in the streetstyle segment.A street-marketing campaign took place in London, using…
The growing use of Smartphones and the emergence of new technologies such as augmented reality have given birth to new ways of experiencing historic heritage. A revolution has occurred in the way tourists, commuters and urban dwellers can now access…
The perception of winter and snow has changed over time, to become a more positive season in the collective imagination. Snow periods in particular are nowadays seen by many as magical moments full of specific rituals. This trend is reflected in the way…
Crossing the street can be an esthetic experience too!The City of Paris is currently experimenting, in several locations, a new generation of crosswalks, some of which are inspired by street-art. This pixels shaped ground signage aims at announcing a …
Hidden street-artPieces of street-art don't always appear at first glance.German artistic duo Zebrating creates artworks that can only be viewed from a certain angle.They use, for their spray paintings, very common elements of the urban environment such…
From January 8th to February 18th, 2014, Paris is hosting the first “Fête du Graphisme”, a Festival organized by Artevia agency aiming to promote graphic art in all its forms and to raise public awareness on its economic and cultural role. Advertising…
To celebrate its reopening after a 10 year renovation program and to announce a free entrance day, Amsterdam's Rijksmuseum, the National Museum of the Netherlands, organized a flashmob in a shopping mall in the southern Dutch city of Breda.In partnership…
Japanese brand Nanoblocks produces a line of tiny building blocks that appear to be a miniaturized version of Lego. To develop its awareness and draw attention on its tiny products, Nanoblocks partnered with Team Detroit Agency and launched in the streets…
To promote the eco-friendly dimension of its Prius Plug-In Hybrid vehicles, Toyota teamed with the London-based "urban knitting" duo Knit the City to launch the "Positive Power" campaign, aiming to bring "an injection of positivity" in daily life.Urban…
South-African bubblegum brand Chappies became popular in the 40s with the "Did you know? facts" printed on its wrappers, a kind of equivalent to the jokes provided by Carambar in France.It recently launched a game for its Facebook fans, asking them to…
As nightlife is an important part of its brand identity, Smirnoff launched in São-Paulo a campaign called “Creatures of the night”.The vodka brand teamed for this occasion with the local street artists collective Grupo Acidum, who created a series of…